Canopy by Hilton
Scottsdale Old Town
September 18 - 19
BUSINESS OF STRENGTH PRESENTS
INTERNS TO
All-Stars
GYM BUSINESS RETREAT
The step-by-step playbook for developing employees who sell more, lead better, and stay longer.
September 18 - 19
Canopy by Hilton Scottsdale Old Town
Build a Staff of All-Stars
Join the top gym owners in the private sector for a two-day retreat focused exclusively on employee development, leadership training, and building high-performance teams.
DATE & LOCATION:
September 18–19, 2025 | Canopy Hotel Scottsdale AZ
Build Your Network
Develop A Clear Vision For Growth
100%
High-performing gym owners, fit-pros, and strength entrepreneurs from around the world
50+
Access to 50+ top-tier gym owners, decision makers, and industry influencers
2
Exclusive days
This event provides gym owners with a clear blueprint for transforming your staff into all-stars and helping them build long-term careers.
You'll learn how to create a plan from day one to a five year retention that not only drives immediate success but also ensuring your team grows with you and stays engaged for the long haul.
Perfect for:
Gym owners, managers, team leaders
Coaches looking to grow
Owners looking to grow staff from intern to all-star gym leader
Attention:
gym owners, managers,
& team leaders!
Join our exclusive Gym Business Retreat designed for the top gym owners and industry leaders. Network with experts, gain invaluable insights, and explore crucial topics like staff development, leadership growth, career building, and creating long-term success. Don’t miss this chance to elevate your gym and take it to new heights!
An exclusive event for gym owners and coaches focused on staff growth and career development.
Dive into key topics like building long-term careers, turning interns into all-stars, leadership development, team culture, and retention strategies.
Engage in insightful discussions, hands-on workshops, and learn from real-life examples of gyms that have successfully nurtured talent.
Leave with actionable strategies to grow your team, develop leaders, and take your gym to the next level of success.
What You’ll Learn at our 2-Day Retreat
Hire and Onboard Better
Streamline your hiring and onboarding process to attract top talent and set your team up for success from day one.
Develop a Clear Vision for Growth
Develop a clear set of principles and goals to guide your business and team.
Train Staff to Sell and Lead
Equip your staff with the skills to not only excel in their roles but also drive sales and lead by example.
Use Data to Drive Decisions
Leverage data and analytics to make informed decisions that optimize operations and fuel business growth.
Create Buy-In and Cultural Loyalty
Foster a strong company culture that aligns with your values, ensuring your team is committed and loyal to your vision.
Retain and Reward Top Performers
Recognize and reward your top performers to keep them engaged, motivated, and loyal for the long term.
What You’ll Learn at our 2-Day Retreat
Develop a Clear Vision for Growth
Develop a clear set of principles and goals to guide your business and team.
Hire and Onboard Better
Streamline your hiring and onboarding process to attract top talent and set your team up for success from day one.
Train Staff to Sell and Lead
Equip your staff with the skills to not only excel in their roles but also drive sales and lead by example.
Use Data to Drive Decisions
Leverage data and analytics to make informed decisions that optimize operations and fuel business growth.
Create Buy-In and Cultural Loyalty
Foster a strong company culture that aligns with your values, ensuring your team is committed and loyal to your vision.
Retain and Reward Top Performers
Recognize and reward your top performers to keep them engaged, motivated, and loyal for the long term.
our 2025 Presenters
Joe Riggio
Founder | Co-Owner: Varsity House & Business of Strength
Dan Goodman
CEO | Co-Owner: Varsity House & Business of Strength
Adam Menner
COO | Co-Owner: Varsity House & Business of Strength
Mike Capriglione
General Manager | Sales Director: Varsity House
Mike Lisi
Founder/CEO Ignite Entrepreneurs,
Founder RAF & NXT4 Life Training
Tony Smith
SWAT Team Captain &
Co-Owner Garage Gym
Mark Ehnis
CEO | Owner:
PowerStrength Systems
Two-Day Itinerary
Day One : Sept 18th
DAY ONE - Sept 18th
DAY TWO - Sept 19th
9:00AM - 9:15AM: Welcome & Opening Remarks
Joe Pearson
Kick off with an energetic welcome to set the tone and get attendees excited to turn interns into All-Stars.
9:15AM - 10:50AM: The Marketing to HIRE A-Players
Joe Riggio, Varsity House
Discover the strategies we use to attract top talent, from internship campaigns to recruiting funnels—your solution to hiring challenges.
11:00AM - 12:00PM: Expert Panel Q&A – Intern to ALL-STAR
Moderated Roundtable
Real stories from gym owners who’ve built incredible teams. Ask your toughest hiring, onboarding, and retention questions.
12:00PM - 1:15PM: LUNCH (provided)
1:15PM - 2:15PM: Rowing as One: Aligning Your Staff Vision
Dan Goodman, Varsity House
To get your team to act like owners, you need a shared vision, language, and goals. Here’s how we make it happen.
2:30PM - 3:45PM: Selling Starts at Staff Training
Mike Capriglione, Varsity House
How to train every coach to be a confident closer—without turning them into used car salesmen. Build a sales-minded culture without losing authenticity.
4:00PM - 5PM: “Gym of the Year” Awards
5:00PM - 7:00PM: Free Time / Break
7:00PM - 10:00PM: Rooftop Cocktail Party – “Dress to Impress”
Top shelf open bar, hors d’oeuvres, DJ and networking. Where business gets personal—and relationships are forged.
Day Two : Sept 19th
9:00AM - 9:15AM: Recap + Reset
Joe Riggio
Briefly review Day One then focus on Day Two's mission: implementation—turning our insights into actionable steps.
9:15AM - 10:15AM: Team Lift: Interns & On-The-Job Training
Adam Menner, Varsity House
The entire intern-to-coach system. What to teach. When. How to measure success and promote.
10:30AM - 11:30AM: Using Data to Drive Employee Decisions
Mike Lisi, Ignite Entrepreneurs
Which KPIs really matter? And how do you use them to make staff promotions, pay raises, or terminations?
12:00PM - 1:00PM: LUNCH (provided)
1:00PM - 1:45PM: Leadership Under Pressure
Tony Smith, SWAT Captain & Multiple Gym Owner
From tactical teams to gym teams—Tony reveals how to keep calm, decisive, and direct when the stakes are high.
2:00PM - 3:00PM: KEYNOTE: Autonomy at Scale
Mark Ehnis, PowerStrength Systems
Mark breaks down how to develop leaders who don’t need hand-holding—and how to scale without sacrificing culture.
3:00PM - 4:30PM: PLAN OF ATTACK
Dan Goodman
You’ve heard the talks—now it’s time to build the plan. Map out your next 90 days of staff development. Templates provided.
4:30PM - 5:30PM: Beer & Wine Social
Casual wrap-up. Grab a drink, share ideas, and connect one last time.
curious how business of strength can help you?
check out what our attendees have to say!
Ben Curran
Zen Athletic Performance
“Don’t hesitate, just do it! Don’t second guess this process”
Jake Hutchinson
Gym Jones
“Find better ways to engage your clients and your coaches”
Derek And Erica Talish
Rebel Strength and Performance
"It’s hard to quantify the impact”
Devin Gage
Engage PT & Gage Strength
“Understanding how to apply some of those sales tactics to your business”
Jeff Schumacher
Engage Personal Training
“If you don’t nail it down and you are not doing it every single day, every week, every month, all year round, it doesn’t matter if it’s good or not”
Luke Sullivan
Pinnacle Fitness
"They really talk to the gym owner in terms of what ways we can get better not only personally but professionally"
Max Resendez
Vital Strength Fitness
“Things can get better if I implement the things that I learned and talked about”
Tim Caron
Alleviate Gym
“You get a Masterclass from them on just how to sell someone on them”
Noam Tamir
TS Fitness
"My business's trajectory has shot up since working with BOS"
Jeremy Kaplan
Ascend Athletics
"They showed me a whole different world from being a trainer to CEO in my business "
Mike Necsutu
RAF Strength & Fitness
"Being with BOS has been a total game changer for me and the team"
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