Canopy by Hilton

Scottsdale Old Town

September 18 - 19

BUSINESS OF STRENGTH PRESENTS

INTERNS TO

All-Stars

GYM BUSINESS RETREAT

The step-by-step playbook for developing employees who sell more, lead better, and stay longer.

September 18 - 19

Canopy by Hilton Scottsdale Old Town

Build a Staff of All-Stars

Join the top gym owners in the private sector for a two-day retreat focused exclusively on employee development, leadership training, and building high-performance teams.

DATE & LOCATION:

September 18–19, 2025 | Canopy Hotel Scottsdale AZ

Build Your Network

Develop A Clear Vision For Growth

100%

High-performing gym owners, fit-pros, and strength entrepreneurs from around the world

50+

Access to 50+ top-tier gym owners, decision makers, and industry influencers

2

Exclusive days

Most gyms lose great people because they never had a development plan

This event provides gym owners with a clear blueprint for transforming your staff into all-stars and helping them build long-term careers.

You'll learn how to create a plan from day one to a five year retention that not only drives immediate success but also ensuring your team grows with you and stays engaged for the long haul.

Perfect for:

  • Gym owners, managers, team leaders

  • Coaches looking to grow

  • Owners looking to grow staff from intern to all-star gym leader

Attention:

gym owners, managers,

& team leaders!

Join our exclusive Gym Business Retreat designed for the top gym owners and industry leaders. Network with experts, gain invaluable insights, and explore crucial topics like staff development, leadership growth, career building, and creating long-term success. Don’t miss this chance to elevate your gym and take it to new heights!

  • An exclusive event for gym owners and coaches focused on staff growth and career development.

  • Dive into key topics like building long-term careers, turning interns into all-stars, leadership development, team culture, and retention strategies.

  • Engage in insightful discussions, hands-on workshops, and learn from real-life examples of gyms that have successfully nurtured talent.

  • Leave with actionable strategies to grow your team, develop leaders, and take your gym to the next level of success.

What You’ll Learn at our 2-Day Retreat

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Hire and Onboard Better

Streamline your hiring and onboarding process to attract top talent and set your team up for success from day one.

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Develop a Clear Vision for Growth

Develop a clear set of principles and goals to guide your business and team.

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Train Staff to Sell and Lead

Equip your staff with the skills to not only excel in their roles but also drive sales and lead by example.

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Use Data to Drive Decisions

Leverage data and analytics to make informed decisions that optimize operations and fuel business growth.

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Create Buy-In and Cultural Loyalty

Foster a strong company culture that aligns with your values, ensuring your team is committed and loyal to your vision.

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Retain and Reward Top Performers

Recognize and reward your top performers to keep them engaged, motivated, and loyal for the long term.

What You’ll Learn at our 2-Day Retreat

Image

Develop a Clear Vision for Growth

Develop a clear set of principles and goals to guide your business and team.

Image

Hire and Onboard Better

Streamline your hiring and onboarding process to attract top talent and set your team up for success from day one.

Image

Train Staff to Sell and Lead

Equip your staff with the skills to not only excel in their roles but also drive sales and lead by example.

Image

Use Data to Drive Decisions

Leverage data and analytics to make informed decisions that optimize operations and fuel business growth.

Image

Create Buy-In and Cultural Loyalty

Foster a strong company culture that aligns with your values, ensuring your team is committed and loyal to your vision.

Image

Retain and Reward Top Performers

Recognize and reward your top performers to keep them engaged, motivated, and loyal for the long term.

our 2025 Presenters

Joe Riggio

Founder | Co-Owner: Varsity House & Business of Strength

Dan Goodman

CEO | Co-Owner: Varsity House & Business of Strength

Adam Menner

COO | Co-Owner: Varsity House & Business of Strength

Mike Capriglione

General Manager | Sales Director: Varsity House

Mike Lisi

Founder/CEO Ignite Entrepreneurs,

Founder RAF & NXT4 Life Training

Tony Smith

SWAT Team Captain &

Co-Owner Garage Gym

Mark Ehnis

CEO | Owner:

PowerStrength Systems

Two-Day Itinerary

Day One : Sept 18th

DAY ONE - Sept 18th

DAY TWO - Sept 19th

9:00AM - 9:15AM: Welcome & Opening Remarks
Joe Pearson

Kick off with an energetic welcome to set the tone and get attendees excited to turn interns into All-Stars.

9:15AM - 10:50AM: The Marketing to HIRE A-Players

Joe Riggio, Varsity House

Discover the strategies we use to attract top talent, from internship campaigns to recruiting funnels—your solution to hiring challenges.


11:00AM - 12:00PM: Expert Panel Q&A – Intern to ALL-STAR

Moderated Roundtable

Real stories from gym owners who’ve built incredible teams. Ask your toughest hiring, onboarding, and retention questions.


12:00PM - 1:15PM: LUNCH (provided)


1:15PM - 2:15PM: Rowing as One: Aligning Your Staff Vision

Dan Goodman, Varsity House

To get your team to act like owners, you need a shared vision, language, and goals. Here’s how we make it happen.


2:30PM - 3:45PM: Selling Starts at Staff Training

Mike Capriglione, Varsity House

How to train every coach to be a confident closer—without turning them into used car salesmen. Build a sales-minded culture without losing authenticity.

4:00PM - 5PM: “Gym of the Year” Awards


5:00PM - 7:00PM: Free Time / Break

7:00PM - 10:00PM: Rooftop Cocktail Party – “Dress to Impress”

Top shelf open bar, hors d’oeuvres, DJ and networking. Where business gets personal—and relationships are forged.

Day Two : Sept 19th

9:00AM - 9:15AM: Recap + Reset

Joe Riggio

Briefly review Day One then focus on Day Two's mission: implementation—turning our insights into actionable steps.


9:15AM - 10:15AM: Team Lift: Interns & On-The-Job Training

Adam Menner, Varsity House

The entire intern-to-coach system. What to teach. When. How to measure success and promote.


10:30AM - 11:30AM: Using Data to Drive Employee Decisions

Mike Lisi, Ignite Entrepreneurs

Which KPIs really matter? And how do you use them to make staff promotions, pay raises, or terminations?


12:00PM - 1:00PM: LUNCH (provided)


1:00PM - 1:45PM: Leadership Under Pressure

Tony Smith, SWAT Captain & Multiple Gym Owner

From tactical teams to gym teams—Tony reveals how to keep calm, decisive, and direct when the stakes are high.


2:00PM - 3:00PM: KEYNOTE: Autonomy at Scale

Mark Ehnis, PowerStrength Systems

Mark breaks down how to develop leaders who don’t need hand-holding—and how to scale without sacrificing culture.


3:00PM - 4:30PM: PLAN OF ATTACK

Dan Goodman

You’ve heard the talks—now it’s time to build the plan. Map out your next 90 days of staff development. Templates provided.


4:30PM - 5:30PM: Beer & Wine Social

Casual wrap-up. Grab a drink, share ideas, and connect one last time.

curious how business of strength can help you?

check out what our attendees have to say!

Ben Curran

Zen Athletic Performance

“Don’t hesitate, just do it! Don’t second guess this process”

Jake Hutchinson

Gym Jones

“Find better ways to engage your clients and your coaches”

Derek And Erica Talish

Rebel Strength and Performance

"It’s hard to quantify the impact”

Devin Gage

Engage PT & Gage Strength

“Understanding how to apply some of those sales tactics to your business”

Jeff Schumacher

Engage Personal Training

“If you don’t nail it down and you are not doing it every single day, every week, every month, all year round, it doesn’t matter if it’s good or not”

Luke Sullivan

Pinnacle Fitness

"They really talk to the gym owner in terms of what ways we can get better not only personally but professionally"

Max Resendez

Vital Strength Fitness

“Things can get better if I implement the things that I learned and talked about”

Tim Caron

Alleviate Gym

“You get a Masterclass from them on just how to sell someone on them”

Noam Tamir

TS Fitness

"My business's trajectory has shot up since working with BOS"

Jeremy Kaplan

Ascend Athletics

"They showed me a whole different world from being a trainer to CEO in my business "

Mike Necsutu

RAF Strength & Fitness

"Being with BOS has been a total game changer for me and the team"

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