BUSINESS OF STRENGTH PRESENTS
The step-by-step playbook for developing employees who sell more, lead better, and stay longer.
September 18–19, 2025 | Canopy Hotel Scottsdale AZ
Perfect for:
Gym owners, managers, team leaders
Coaches looking to grow
Owners looking to grow staff from intern to all-star gym leader
Join our exclusive Gym Business Retreat designed for the top gym owners and industry leaders. Network with experts, gain invaluable insights, and explore crucial topics like staff development, leadership growth, career building, and creating long-term success. Don’t miss this chance to elevate your gym and take it to new heights!
An exclusive event for gym owners and coaches focused on staff growth and career development.
Dive into key topics like building long-term careers, turning interns into all-stars, leadership development, team culture, and retention strategies.
Engage in insightful discussions, hands-on workshops, and learn from real-life examples of gyms that have successfully nurtured talent.
Leave with actionable strategies to grow your team, develop leaders, and take your gym to the next level of success.
Streamline your hiring and onboarding process to attract top talent and set your team up for success from day one.
Develop a clear set of principles and goals to guide your business and team.
Equip your staff with the skills to not only excel in their roles but also drive sales and lead by example.
Leverage data and analytics to make informed decisions that optimize operations and fuel business growth.
Foster a strong company culture that aligns with your values, ensuring your team is committed and loyal to your vision.
Recognize and reward your top performers to keep them engaged, motivated, and loyal for the long term.
Develop a clear set of principles and goals to guide your business and team.
Streamline your hiring and onboarding process to attract top talent and set your team up for success from day one.
Equip your staff with the skills to not only excel in their roles but also drive sales and lead by example.
Leverage data and analytics to make informed decisions that optimize operations and fuel business growth.
Foster a strong company culture that aligns with your values, ensuring your team is committed and loyal to your vision.
Recognize and reward your top performers to keep them engaged, motivated, and loyal for the long term.
Kick off with an energetic welcome to set the tone and get attendees excited to turn interns into All-Stars.
9:15AM - 10:50AM: The Marketing to HIRE A-Players
Joe Riggio, Varsity House
Discover the strategies we use to attract top talent, from internship campaigns to recruiting funnels—your solution to hiring challenges.
11:00AM - 12:00PM: Expert Panel Q&A – Intern to ALL-STAR
Moderated Roundtable
Real stories from gym owners who’ve built incredible teams. Ask your toughest hiring, onboarding, and retention questions.
12:00PM - 1:15PM: LUNCH (provided)
1:15PM - 2:15PM: Rowing as One: Aligning Your Staff Vision
Dan Goodman, Varsity House
To get your team to act like owners, you need a shared vision, language, and goals. Here’s how we make it happen.
2:30PM - 3:45PM: Selling Starts at Staff Training
Mike Capriglione, Varsity House
How to train every coach to be a confident closer—without turning them into used car salesmen. Build a sales-minded culture without losing authenticity.
4:00PM - 5PM: “Gym of the Year” Awards
5:00PM - 7:00PM: Free Time / Break
7:00PM - 10:00PM: Rooftop Cocktail Party – “Dress to Impress”
Top shelf open bar, hors d’oeuvres, DJ and networking. Where business gets personal—and relationships are forged.
Joe Riggio
Briefly review Day One then focus on Day Two's mission: implementation—turning our insights into actionable steps.
9:15AM - 10:15AM: Team Lift: Interns & On-The-Job Training
Adam Menner, Varsity House
The entire intern-to-coach system. What to teach. When. How to measure success and promote.
10:30AM - 11:30AM: Using Data to Drive Employee Decisions
Mike Lisi, Ignite Entrepreneurs
Which KPIs really matter? And how do you use them to make staff promotions, pay raises, or terminations?
12:00PM - 1:00PM: LUNCH (provided)
1:00PM - 1:45PM: Leadership Under Pressure
Tony Smith, SWAT Captain & Multiple Gym Owner
From tactical teams to gym teams—Tony reveals how to keep calm, decisive, and direct when the stakes are high.
2:00PM - 3:00PM: KEYNOTE: Autonomy at Scale
Mark Ehnis, PowerStrength Systems
Mark breaks down how to develop leaders who don’t need hand-holding—and how to scale without sacrificing culture.
3:00PM - 4:30PM: PLAN OF ATTACK
Dan Goodman
You’ve heard the talks—now it’s time to build the plan. Map out your next 90 days of staff development. Templates provided.
4:30PM - 5:30PM: Beer & Wine Social
Casual wrap-up. Grab a drink, share ideas, and connect one last time.
curious how business of strength can help you?
check out what our attendees have to say!
Ben Curran
Zen Athletic Performance
Jake Hutchinson
Gym Jones
Derek And Erica Talish
Rebel Strength and Performance
Devin Gage
Engage PT & Gage Strength
Jeff Schumacher
Engage Personal Training
Max Resendez
Vital Strength Fitness
Tim Caron
Alleviate Gym
Ascend Athletics
RAF Strength & Fitness
Grab Your Spot NOW!
Act NOW!